Self-Service Marketing Data Platform
Cut campaign launch cycles by 90% via near-real-time data exploration, aggregation, and activation — generated $10M+ annual savings.
Self-ServiceMarketingData PlatformBig DataGCP
Conceived and led a self-service marketing data platform enabling near-real-time exploration, aggregation, and activation of marketing data.
Outcomes
- $10M annual savings
- 90% reduction in campaign launch cycle time
- Enterprise scale and resilience — billions of records daily with production-grade observability, fine-grained access controls, and consistent governance